How To Attract An Audience To Your Trade Show Exhibits | FLEXTRA INFORMATION FLEXTRA INFORMATION: How To Attract An Audience To Your Trade Show Exhibits

Thursday, September 16, 2010

How To Attract An Audience To Your Trade Show Exhibits

trade show exhibits


Many companies that exhibit at trade shows find that they need to do something extra to draw attention to their trade show exhibits. And, that's not too hard to understand - just entering a trade show hall or convention center is an assault on the senses from all of the exhibitors vying for the attention of the trade show attendees.

So, how can you break through the crowd and have your trade show exhibit stand out in a way that draws the interest of prospects, media and key influencers?

Incorporate Visual Excitement

Incorporating movement, color, lights and action imparts a feeling of energy that draws attendees to your trade show booth. New technologies enable you to build drama
and visual excitement using such techniques.

A good example is trade show display using 3D video/laser image displays suspended from above. Gobo lights that travel across tension fabric provide opportunity for changing color and evoking mesmerizing interest for your trade show exhibit.

Comfortable Trade Show Flooring

Most conventions, expos, and trade shows are long, arduous events that last most of the day. In many cases, your booth staffers will be on their feet for eight to ten hours at a time with very little room for breaks. Even the most battle-tested sales person will have sore feet at the end of the day after a long trade show. For this reason, soft trade show flooring is extremely valuable. Soft flooring provides an extra cushion for the tired feet of your booth staffers, helping them remain fresh and rested throughout the day and you can use trade show carpet.


Custom Logo Mats and logo canopy

As most company owners will agree, logo mats and logo canopy for trade show exiibit make another great prospect to market their exclusive brand-name. The mat industry has regarded the call by addressing every potential need. By reviewing this summary, you can save your time and know what’s hot and what’s not.

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