Search Engine Optimization Methods | FLEXTRA INFORMATION FLEXTRA INFORMATION: Search Engine Optimization Methods

Thursday, August 20, 2009

Search Engine Optimization Methods

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine.

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform seo service in-house.
Methods Getting indexed The leading search engines, such as Google and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review.Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.
Preventing crawling To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled.
Other methods Variety of other methods are employed to get a webpage indexed and shown up in the results. Few methods listed below: >Cross linking between pages of the same website. Giving more links to main pages of the website, to increase PageRank used by search engines. Linking from other websites, including link farming and comment spam. >Keyword rich text in the webpage and key phrases, so as to match all search queries. >Title and url optimisation for a page. Search engines give more weight to url and title match over page text match.
Other instant methods 1. Use services seo. Like statusmediaplc and many other. 2. use ppc management or ppc advertising. ttd

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